Personal project
2025
Selling with AI
Redesigning ad creation with an AI-powered selling experience
Overview
Creating an experience to help sellers create high-quality ads faster.
Traditionally, sellers had to manually enter every detail while creating an ad, which often resulted in incomplete or inconsistent listings. The new experience allowed sellers to simply upload an image, with AI automatically detecting key information such as category, brand, item details, title, and description.
The goal was not to replace sellers, but to make the selling journey simpler by allowing AI to handle repetitive tasks while keeping users in control.
As the Senior Product Designer, I designed the end-to-end experience — from AI entry points and user flows to interaction design, loading states, animations, and implementation details in collaboration with Engineering.
Problem
Creating an ad required significant effort from sellers.
Many sellers spent more than 5 minutes creating an ad, often resulting in vague or incomplete details that made it harder for buyers to understand the item. The goal was to empower sellers to create clear, high-quality ads in under 2 minutes through an effortless AI-assisted experience.
The challenge was to create an AI experience that:
Reduced the effort required to create an ad.
Improved listing quality and completeness.
Made AI feel approachable and trustworthy.
Ensured users still felt in control of the final listing.
Translating early stakeholder concepts into scalable AI-powered experience.
Design
Making AI feel simple, helpful, and human
The biggest challenge was changing the perception of ad creation.
Although AI automated many steps behind the scenes, the experience still contained the same listing fields users were familiar with. The design challenge was making the journey feel lightweight and effortless, rather than presenting users with a complex form.
Guiding users towards AI assistance
A key part of the experience was encouraging users to choose the AI-powered flow.
I redesigned the entry point to clearly communicate the value of Sell with AI, making it feel like the faster and easier way to create an ad while still allowing users the choice of a traditional posting flow.
The experience used clear messaging, visual hierarchy, and a simple entry journey to help users understand the benefit of AI assistance.
Designing for perceived speed
One of the most important moments was the AI generation stage.
While AI processed images and generated listing information in the background, I designed a loading experience that kept users engaged and reduced the feeling of waiting.
Instead of making the user feel like they were waiting for a complex AI process, the experience created a smoother transition that made the journey feel fast and effortless.
Building trust through transparency
AI generated important listing information including:
Category
Brand
Item details
Title
Description
However, certain attributes still required seller input, such as product age, technical specifications, battery life, or storage details.
To make the AI contribution clear, I introduced AI suggestion badges that highlighted which sections were generated with AI. This helped users understand where AI assisted while maintaining transparency and allowing them to review and edit information.
Creating delightful interactions within technical constraints
The experience included animations, transitions, floating elements, and subtle motion to make the AI journey feel more engaging.
I worked closely with Engineering to ensure these interactions were realistic to implement. Instead of designing motion purely from a visual perspective, I considered technical feasibility and simplified interactions where needed.
After handoff, I collaborated with developers to fine-tune transitions, background animations, and floating elements to ensure the final implementation matched the intended experience.
Outcome
Transformed ad creation from a manual input-heavy process into a guided AI-assisted experience.
By allowing AI to handle repetitive tasks while keeping sellers involved in reviewing and refining their listings, the experience reduced friction and made creating an ad feel faster and easier.
Impact
1M+ Ads Created
Using AI-powered flow since launch
13%
Reduction in posting time
4% Improvement
In ad completion rate
