Projects

About

Resume

Sana Farooqui

Senior Product Designer creating digital experiences used by 5M+ people every month across classiefieds, marketplaces, B2B platforms and AI-powered experiences.

I'm drawn to complex problems and thoughtful details, looking for the simplicity in between designing for people, the business, and the bigger picture.

My Selected Work

My Selected Work

Senior Product Designer

@

Dubizzle Group

March 2021 - now

Dubai, UAE

Leading end-to-end product design across marketplace, PropTech, AI-powered experiences, and design systems used by 5M+ monthly active users.

Key work includes:

  • Designing AI-powered experiences including search and AI-assisted listing creation.

  • Leading 0→1 product initiatives across e-commerce, holiday rentals, and seller platforms.

  • Building trust and decision-making tools through products like property valuation and identity verification.

  • Driving UX strategy, design systems, mentoring, hiring, and design quality across cross-functional teams.

Senior Product Designer

@

Dubizzle Group

March 2021 - now

Dubai, UAE

Leading end-to-end product design across marketplace, PropTech, AI-powered experiences, and design systems used by 5M+ monthly active users.

Key work includes:

  • Designing AI-powered experiences including search and AI-assisted listing creation.

  • Leading 0→1 product initiatives across e-commerce, holiday rentals, and seller platforms.

  • Building trust and decision-making tools through products like property valuation and identity verification.

  • Driving UX strategy, design systems, mentoring, hiring, and design quality across cross-functional teams.

Senior Graphic Designer

@

Bayut (Dubizzle Group)

2019 - 2021

Dubai, UAE

Led digital creative and performance marketing design across Meta, Google Ads, email, and app campaigns.

Built scalable campaign and landing page systems that improved collaboration between design, content, development, and marketing teams, reducing campaign delivery timelines to 3–5 working days.

Senior Graphic Designer

@

Bayut (Dubizzle Group)

2019 - 2021

Dubai, UAE

Led digital creative and performance marketing design across Meta, Google Ads, email, and app campaigns.

Built scalable campaign and landing page systems that improved collaboration between design, content, development, and marketing teams, reducing campaign delivery timelines to 3–5 working days.

Graphic Designer

@

Tavola

2017 - 2019

Dubai, UAE

Created brand, campaign, and e-commerce experiences for a premium kitchenware retailer, managing digital visuals across 90+ premium brands.

Graphic Designer

@

Tavola

2017 - 2019

Dubai, UAE

Created brand, campaign, and e-commerce experiences for a premium kitchenware retailer, managing digital visuals across 90+ premium brands.

Faculty Design Instructor

@

University of Wollongong

2013-2014

Dubai, UAE

Taught visual communication and design fundamentals, helping students develop creative thinking and design principles.

Faculty Design Instructor

@

University of Wollongong

2013-2014

Dubai, UAE

Taught visual communication and design fundamentals, helping students develop creative thinking and design principles.

Faculty Design Instructor

@

University of Wollongong

2013-2014

Dubai, UAE

Taught visual communication and design fundamentals, helping students develop creative thinking and design principles.

Earlier Design Experience

Built a foundation across agency, branding, advertising, and digital design — shaping my transition into product design.

McCollins Media · Intermarkets (KSA) · Leo Burnett

Earlier Design Experience

@

McCollins Media · Intermarkets (KSA) · Leo Burnett

Built a foundation across agency, branding, advertising, and digital design — shaping my transition into product design.

Leadership

  • Manage and mentor product designers, supporting growth, performance, and project delivery.

  • Lead hiring, design critiques, and knowledge-sharing initiatives across the team.

  • Build systems and processes that improve collaboration and delivery predictability.

@

Leadership

  • Manage and mentor product designers, supporting growth, performance, and project delivery.

  • Lead hiring, design critiques, and knowledge-sharing initiatives across the team.

  • Build systems and processes that improve collaboration and delivery predictability.

Skills

PRODUCT & DESIGN

Product design

UX research

Interaction design

Design systems

Prototyping

User flows

Usability testing

Visual design

Information architecture

A/B Testing

Scalable UI Patterns

UX Strategy

B2B Platform Design

LEADERSHIP

People Management

Hiring & Interviewing

Performance Reviews

Design Critiques

Stakeholder Management

Cross-functional Collab.

AI

AI Product Design

Prompt Engineering

AI-Assisted Ideation

Human-Centred AI

Education

Education

Kingston University, London

2008 - 2010

Communication Design

American University of Sharjah, UAE

2004 - 2008

Visual Communication